Essays about: "företagsekonomiska institutionen lund"

Showing result 21 - 25 of 88 essays containing the words företagsekonomiska institutionen lund.

1. 21. Brand Conviction and Brand Desirability in the Aviation Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tung Hang Hui; Farah Hamasha; [2018]
   Keywords : brand conviction; brand desirability; brand positioning; airlines; Business and Economics;

   Abstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE

3. 22. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Jacobson; Loubna Katalin Abdallah; Djenane Liasse; Elisabet Lund; [2018]
   Keywords : Brand image; brand activism; femvertising; attitudes toward advertisements Aad ; attitudes toward brands Ab ; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. READ MORE

4. 23. Country of Origin Branding: The Case of Air Canada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Brendon Case; Oliver Jones; [2018]
   Keywords : Business and Economics;

   Abstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE

5. 24. The social media paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paulina Haux; Elisabet Lund; [2018]
   Keywords : Social media; Influencers; Conspicuous Consumption; Quality of Life; Consumer Behavior; Business and Economics;

   Abstract : Title The social media paradox How social media and influencers affect consumers’ perception of quality of life Course Code BUSN39 Global Marketing Authors Elisabet Lund & Paulina Haux Supervisor Peter Svensson Keywords Social media, Influencers, Conspicuous Consumption, Quality of Life and Consumer Behavior Purpose The purpose of this study is to investigate how consumers perceive the consumption of influencers and social media and how it affects their QOL. Methodology The research has a phenomenology approach where the focus lies on consumers’ different explanations of different subjective experiences. READ MORE

6. 25. Developing Strategic Thinking Ability: A Study of the Master's in Management and a Metacognition Course

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonathan Adler; David Midson; [2018]
   Keywords : Developing Strategic Thinking; Cognitive Process Profile; Strategic Education; Strategic Cognition.; Business and Economics;

   Abstract : The purpose of this study is to improve the understanding of the ability of educational interventions to improve strategic thinking. It does this both by contributing to the available empirical data on the development of strategic thinking ability and by exploring potential; avenues of research, intervention designs, study designs, sampling issues and analysis problems, for future studies as part of a larger project to understand strategic thinking at Lund University. READ MORE