Essays about: "fashion bloggers"

Showing result 1 - 5 of 13 essays containing the words fashion bloggers.

  1. 1. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Strömberg; William Julian Robert Vångell; [2018]
    Keywords : Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Abstract : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. READ MORE

  3. 2. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

    University essay from Stockholms universitet/JMK

    Author : Gustaf Petersen; [2018]
    Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

    Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE

  4. 3. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Andrea Simunic; [2017]
    Keywords : fashion bloggers; personal style blog; self-identity; self-presentation;

    Abstract : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. READ MORE

  5. 4. Predicting Fashion using Machine Learning techniques

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Dadoun Mona; [2017]
    Keywords : Machine Learning; Fashion Prediction; Supervised Learning; Prediction; Forecast; Computer Science; Algorithms; Classification;

    Abstract : On a high-level perspective, fashion is an art defined by fash- ion stylists and designers to express their thoughts and opinions. Lately, fashion have also been defined by digital publishers such as bloggers and online magazines. READ MORE

  6. 5. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Carl Brunius; Isak Lind; [2017]
    Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

    Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE