Essays about: "furniture e-commerce"

Showing result 1 - 5 of 15 essays containing the words furniture e-commerce.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

3. 2. Freight Transport in the Car-Free City : Towards a more sustainable urban freight sector

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Melisa Marta; [2023]
   Keywords : Car-free city; sustainable urban freight transport; urban consolidation center; cargo bicycles;

   Abstract : Freight transport of goods is an indispensable part of everyday life. Without it there would be no delivery of products such as food, water, construction material, technology, furniture, clothes and society, as we know it today, would collapse.  However, there are more and less sustainable ways of transporting goods. READ MORE

4. 3. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Arold Visser; Magdalena Molin; [2022]
   Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

5. 4. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Lucija Dudkina; Evelina Ellis; [2022]
   Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

   Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

6. 5. Dealing with GVC Disruptions in Light of the Pandemic - A multiple case study of the European furniture industry

   University essay from Göteborgs universitet/Graduate School

   Author : Hampus Mann; Charlotte Romond; [2021-06-28]
   Keywords : Covid-19 Pandemic; Furniture Industry; Global Value Chain; Risk Mitigation; Supply Chain Disruption; Supply Chain Risk Management;

   Abstract : The Covid-19 pandemic has affected supply chains across different countries and industries. Within this thesis we investigate how European furniture companies are dealing with GVC disruptions caused by the pandemic. Since the phenomenon is unprecedented, there is a lack of research available thus far. READ MORE