Essays about: "gender congruency"

Found 4 essays containing the words gender congruency.

1. 1. Processing Predicate NPs: An EEG study

   University essay from Lunds universitet/Engelska; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Ann Hermansson; [2023]
   Keywords : pronoun resolution; agreement attraction; nominal predicates; EEG; ERPs; P600; anterior negativity; Languages and Literatures;

   Abstract : Theories on discourse accessibility and givenness suggest that nominal discourse entities vary with regard to how likely they are to act as antecedents to anaphoric expressions. Many factors are thought to affect the accessibility of a nominal entity in the mental model, including its morphosyntactic form and grammatical role. READ MORE

3. 2. Congruity in gender-neutral advertisement: A comparative cross-sectional study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emmi Pauliina Puolakka; Tatiana Najem; [2020]
   Keywords : Gender identity; self-concept; gender congruency; gender-neutral product; skincare; Business and Economics;

   Abstract : The purpose of this thesis is to study the impact the gender congruency between an individual and an advertisement has on the attitudes towards the advertisement of gender-neutral skincare product, while taking into consideration the potential cultural differences. This study used a quantitative approach to conduct a descriptive approach and cross-sectional research design. READ MORE

4. 3. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

   University essay from Stockholms universitet/Marknadsföring

   Author : Alba Sanz Alvarez; [2019]
   Keywords : : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

   Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE

5. 4. Win the War for Female Engineering Talents : Using Consumer Branding Theory to Propose Employer Branding Strategies

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Julia Stübi; [2017]
   Keywords : Employer branding; war for talents; female engineers; person-organization fit; employer knowledge;

   Abstract : In Europe, females remain underrepresented in engineering and technology industries and even fewer women progress into leadership positions. Changing global conditions have created competitive employment markets and given rise to the so-called ‘War for Talents’. READ MORE