Essays about: "generation y thesis"
Showing result 31 - 35 of 86 essays containing the words generation y thesis.
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31. Design for change : Generation Y consumers' perception of sustainability in the fast fashion industry
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast fashion industry?” and “How do the factors of the attitude-behavior gap influence the Generation Y consumers in their decision making for fast fashion clothes?” Problem Formulation: Sustainability as a topic has regained great attention over the last couple of years. Generation Y consumers’ demand for more sustainable actions, especially in fast fashion, puts increasing pressure on the industry. READ MORE
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32. What Makes Talent Stay? - Enhancing the Retention of IT Knowledge Workers
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: As employees have become one of the key assets providing companies competitive advantage, the importance of talent retention has grown. This holds true especially in industries such as information technology, where firms not only have to adapt to the needs and expectations of Generation Y but are also experiencing a substantial shortage of knowledge workers. READ MORE
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33. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE
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34. The Perceptions of Swedish Generation Z on Leadership Traits
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Generational cohort theory suggests that shared events and influences in people’s forming years shapegenerational values and common beliefs. Leadership traits theory focuses on trying to predict emergence, effectiveness and promotion of leaders by investigating traits (roughly personal qualities or characteristics) that those leaders, or leader candidates, display. READ MORE
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35. In Search of the Meaning of Mindful Consumption- An Exploratory Study of Generation Y
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: : The purpose of the study is to understand what is the meaning of mindful consumption for Generation Y consumers. There exist theoretical studies on mindful consumption but there is limited empirical research on mindful consumption and its meaning. READ MORE
