Essays about: "generation y thesis"

Showing result 36 - 40 of 86 essays containing the words generation y thesis.

  1. 36. Have You Chatted with Your Future AI Overlords Today? An exploratory study of how people interpret the adoption of Artificial Intelligence

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Chad Gore; Kushtrim Spahiu; [2018]
    Keywords : Artificial Intelligence AI ; Technology Adoption; Technological Frames of Reference TFR ; Chatbot; Information Systems IS ;

    Abstract : The majority of the world is affected by Artificial Intelligence (AI) technology on a daily basis. As AI spreads and becomes more pervasive in their lives, people are trying to interpret its meaning and scope. Our thesis explores a previously neglected area of literature surrounding the adoption and acceptance of AI-based technology. READ MORE

  3. 37. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kristin Schröder; Saskia Pietralla; [2018]
    Keywords : Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Abstract : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. READ MORE

  4. 38. The Use of Employer Branding to Attract Millennials in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Rosencrantz; [2018]
    Keywords : employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

    Abstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE

  5. 39. Towards transport futures using mobile data analytics : Stakeholder identification in the city of Stockholm

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Aurora Garrido Fernández; [2018]
    Keywords : Stakeholder analysis; stakeholders’ relationships; mobile data; actor network; data-driven market; clusters; urban mobility; integrated transport; MaaS;

    Abstract : The use of big data in urban transport planning is unstoppably gaining momentum and with the help of strategic business partnerships and technological advancements (e.g. READ MORE

  6. 40. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
    Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

    Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE