Essays about: "green marketing automotive"

Found 5 essays containing the words green marketing automotive.

1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

3. 2. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

   University essay from KTH/Industriell produktion

   Author : Oliver Liiv; [2020]
   Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

   Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE

4. 3. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ziaul Islam Chowdhury; Iskanter Bensenousi; [2020]
   Keywords : Electric Vehicles; Automotive Industry; Machine Learning; Buyer’s characteristics; Potential buyers of EV;

   Abstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE

5. 4. An Assessment of the Alignment of Truck Manufacturers’ Extended Services with theEnvironmental Objectives and Initiatives of Road Freight Transporters : A Green Supply Chain Management Perspective

   University essay from Internationella Handelshögskolan

   Author : Gershon Kumeto; Ahkchine Ouafae; [2012]
   Keywords : Green Supply Chain Management; Environmental Management; Heavy Duty Truck Industry; Extended Services; Road Freight Transport; Environmental Management Objectives.;

   Abstract : Research shows that climate changes we face today is a consequence of the increasing amounts of greenhouse gases that circulate in our atmosphere due to increased human industrial activity. Many firms and industries are therefore increasingly implementing environmental management strategies to reduce greenhouse gas emissions towards a more sustainable environment. READ MORE

6. 5. Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : François De Craecker; Loïc De Wulf; [2009]
   Keywords : Ecology; Green Marketing; transportation; automotive industry; car; environment; 5Ps; pollution; recycle; reuse; long-term; CO2; car manufacturers; Belgium;

   Abstract : The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. READ MORE