Essays about: "guide way"

Showing result 16 - 20 of 388 essays containing the words guide way.

  1. 16. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  3. 17. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  4. 18. Managing supply risks post pandemic : Understanding gaps in organizational decision-making and proposing a tool to manage differences

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Aron Joshi; [2023]
    Keywords : manufacturing; supply chain risk management; performance; decision-making; trade-offs; Tillverkning; riskhantering av försörjningskedjor; förmåga; beslutsfattande; avvägning;

    Abstract : Effective supply chain risk management has become crucial for companies as supply chains have become more complex and integrated due to decades of globalization. The outbreak of the Covid-19 pandemic has highlighted the fragility of global supply chains and the necessity of manufacturing companies to have a robust supply chain in order to be resilient towards supply chain disruptions. READ MORE

  5. 19. Parken vid den rödmålade stenen : gestaltningsförslag för Röda sten med fokus på sociala, estetiska och ekologiska värden

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Jonatan Jönsson; Emma Tibbling Lingwall; [2023]
    Keywords : Analys genom syntes; Göteborg; Mångfunktionalitet; Perceived Sensory Dimensions; Vattennära park;

    Abstract : Urbaniseringen i Sverige har varit kraftig de senaste 200 åren och tillväxten sker främst genom förtätning då det ses som en resurseffektiv och hållbar markanvändning. Förtätning bidrar dock till att grönområden utsätts för högre besökstryck vilket medför att dess potential att bidra med sociala, estetiska och ekologiska värden försämras. READ MORE

  6. 20. Healthcare Production Control Maturity Model

    University essay from Lunds universitet/Teknisk logistik

    Author : Fredrik Elsnitz; Filippa Ramberg; [2023]
    Keywords : Healthcare; maturity model; production control; resource planning; capacity planning; Swedish healthcare.; Technology and Engineering;

    Abstract : Sweden has been struggling with bad access to healthcare. The National Healthcare Guarantee is not fulfilled, and Sweden has low productivity numbers. One suggested solution to deal with this issue is increased healthcare production control. READ MORE