Essays about: "human resources in business case"

Showing result 21 - 25 of 91 essays containing the words human resources in business case.

  1. 21. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  3. 22. THE INFLUENCE OF DIGITALIZATION ON THE INNOVATION STRATEGY OF SMALL AND MEDIUM-SIZED ENTERPRISES

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Neha Verma; Sandra Ebojoh; [2020]
    Keywords : Digitalization; Digital Transformation; Innovation; SMEs; Clusters; Strategy.;

    Abstract : Aim: This study aims to increase the understanding of the influence of digitalization in the development of the innovation strategy of SMEs.  Method: The method used is a multi-case qualitative study using the inductive approach. READ MORE

  4. 23. The Role of Frontline Employees in the Innovation Process

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : David Jordacijevic; Lenka Vrecková; [2020]
    Keywords : Innovation Management and Enablement; Employee-Driven Innovation EDI ; Frontline Employee Innovation; Innovation Processes; Innovation Roles; Innovation Opportunities and Encouragement; Financial Services Sector; Business and Economics;

    Abstract : Innovation enablement is of growing importance in order to stay competitive in the financial services sector. Although frontline employees are considered to be valuable innovators, the research about their involvement in the innovation process is still in its infancy. READ MORE

  5. 24. Moving from shareholder to stakeholder value : an investigation into blockchain and its ability to govern common pool resources and incentivize collaborative behavior

    University essay from Lunds universitet/LUCSUS

    Author : James Michael Stavinoha; [2020]
    Keywords : Ethereum; Blockchain; stakeholder; governance; sustainable development goal; oracle; sustainability science; Social Sciences;

    Abstract : The transgression of Earth’s nine planetary boundaries is a phenomena that will have consequences shared by us all. Contemporary political and economic paradigms vow for the substitution of Earth’s limited natural capital with growing human capital for our self-aggrandizing interests. READ MORE

  6. 25. Promoting sustainable market development : a case study of wooden multi-story buildings

    University essay from SLU/Dept. of Forest Economics

    Author : Gustaf Braunstein; [2020]
    Keywords : innovation; market development; regional innovation systems RIS ; small and medium-sized enterprises SME ; sustainable development; wooden multi-story construction WMC ; flervåningshusbyggande i trä; hållbar utveckling; marknadsutveckling; regionala innovationssystem; små- och medelstora företag;

    Abstract : Our planet and societies are about to radically change in becoming increasingly dynamic and complex. Particular drivers for change can be identified as massive environmental and social challenges, such as climate changes, poverty and financial crises. READ MORE