Essays about: "ikea analysis"
Showing result 11 - 15 of 141 essays containing the words ikea analysis.
-
11. Visualization of High Load Transactional Data
University essay from Lunds universitet/Certec - Rehabiliteringsteknik och Design; Lunds universitet/Ergonomi och aerosolteknologiAbstract : IKEA is a Swedish company that has been the largest retailer of furniture for the past fifteen years. Selling orders worth EUR 44.6 billion in 2022, IKEA has to meet great logistic needs in order to maintain a functioning business. READ MORE
-
12. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE
-
13. A critical overview of the RFQ process of a Global Company
University essay from Uppsala universitet/Industriell teknikAbstract : The increasing globalization has changed the dynamics of different functions within organizations. One function is procurement which has transformed from an operational to a strategic function. READ MORE
-
14. How to analyze identification in storytelling?
University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskapAbstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE
-
15. Digital Transformation of IKEA’s Supply Chain during and after the pandemic
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE