Essays about: "ikea people in stores"

Showing result 1 - 5 of 8 essays containing the words ikea people in stores.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. A self-service design concept for last mile delivery: The solution for retail stores in urban environments

   University essay from Lunds universitet/Förpackningslogistik

   Author : Matilda Holmqvist; Lisa Johansson; [2021]
   Keywords : retail store; market study; urban environment; last mile delivery; self- service; product development; Technology and Engineering;

   Abstract : The world is constantly changing, and business strategies are changing with it. Companies are offering new delivery options and technologies for customers globally when doing purchases. IKEA, a global furniture retailer, is expanding their touchpoints by opening retail stores in city centre locations in order to become more accessible. READ MORE

4. 3. Reframing Consumption : A transdisciplinary approach for the promotion of mindful consumption in home fashion textiles

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Betty Sue Hartigan; Niklas Dahlberg; [2020]
   Keywords : Consumption; Co-creation; Mindful consumption; Innovation; Digital Communication;

   Abstract : Textile waste is a growing problem in the world and although it is being noticed in the fast fashion category the industry providing home fashion textiles is being largely ignored. However, with companies such as H&M and Zara entering the market there is a cause for concern due to their current business models. READ MORE

5. 4. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
   Keywords : Digitalization; Digitalisering;

   Abstract : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. READ MORE

6. 5. Hur kan man genom planering driva rörelse? : en studie av varför och hur människan rör sig

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Alma-Lena Slipac; [2016]
   Keywords : rörelse; planering; väg; mål; gräns; tillsänglighet; 1700-talspark; IKEA;

   Abstract : Människan är en komplex varelse som följer sina intuitioner. Det är genom att försöka förstå varför hon väljer en viss väg som man kan börja förstå henne. Som landskapsarkitekt måste man ha ett intresse för människan och hennes sätt att röra sig för att kunna planera platser som blir använda som det är tänkt. READ MORE