Essays about: "importance of communication in business"

Showing result 21 - 25 of 310 essays containing the words importance of communication in business.

1. 21. The Absence of Internal Sustainability Communication in Sustainable Organizations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
   Keywords : Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

   Abstract : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. READ MORE

3. 22. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : João Ferreira; [2023]
   Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

   Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

4. 23. Testing data logging tools in DataOps for Digital Twins

   University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Author : Adrian Bakken Sundmoen; [2023]
   Keywords : ;

   Abstract : Industry 4.0 and a global trend in digital transformation have brought new ideas and emerging technologies to the surface. Data has become a key asset for businesses, and streamlining data and automating data life cycles have become increasingly important. READ MORE

5. 24. Nature’s Hidden Asset: Exploring Investors’ Awareness of Biodiversity

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Sofya Ignatenko; [2023]
   Keywords : Biodiversity; biodiversity loss; nature-related impacts; non-financial reporting; investors; financial industry; TNFD; Business and Economics;

   Abstract : This thesis studies the awareness of the Swedish financial sector on biodiversity and nature-related information by analyzing the external communication reports of firms listed on the NasdaqOMX stock exchange in Stockholm. The reports are analyzed with the help of a checklist and a Python script. READ MORE

6. 25. How to Mitigate Negative Changes on Consumer Behavior during Crises

   University essay from Uppsala universitet/Uppsala universitet Samverkan (UU Samverkan); Uppsala universitet/Företagsekonomiska institutionen

   Author : Alice Gustavsson; Elshawa Amany; [2023]
   Keywords : Consumer Behavior; Crisis; Economic Instability; B2C Relationships; Trust; Commitment; Communication;

   Abstract : The purpose of the thesis is to gain more insights into the factors of business-to-consumer (B2C) relationships and how they can be used to mitigate negative changes in consumer behaviors during crises. In today's changing landscape, companies are faced with the challenge of understanding and managing consumer behavior in moments when they are hit by unpredictable events in the form of crises, where the importance of B2C relationships can have a significant influence on consumer behavior. READ MORE