Essays about: "inclusion branding"

Showing result 1 - 5 of 11 essays containing the words inclusion branding.

1. 1. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Antonia Pumarino; [2023]
   Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

4. 3. A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : My Kronqvist; [2022]
   Keywords : Authenticity; Higher Education; Interviews; Photographic Language; Visual Branding; Visual Literacy;

   Abstract : Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. READ MORE

5. 4. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Amber Esseline Dors; [2020]
   Keywords : Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

   Abstract : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. READ MORE

6. 5. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Meagan Nouis; [2020]
   Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

   Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE