Essays about: "incongruence"

Showing result 1 - 5 of 26 essays containing the word incongruence.

1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   University essay from Jönköping University

   Author : Emma Steén; Ebba Blomberg; [2023]
   Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE

3. 2. The Role of Role Expectations: Exploring How Sustainability Managers Construct Their Role in Light of Competing Role Expectations

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Emmy Eriksson; Ludvig Sanner; [2023]
   Keywords : Sustainability managers; Emerging roles; Corporate sustainability; Role expectations; Role construction;

   Abstract : As organizations increasingly are expected to operate beyond the computations of financial benefit and incorporate social and environmental elements in their strategies, there has been a rise in Sustainability Managers (SMs). Positioned at the center of organizations' sustainable transitions, SMs face multiple competing demands on how to act. READ MORE

4. 3. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
   Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

   Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

5. 4. "I am What I am. My Own Special Creation" : A qualitative interview study on queer ageing and eldercare.

   University essay from Lunds universitet/Genusvetenskapliga institutionen

   Author : Jesper Hultin; [2023]
   Keywords : LGBTQ seniors; eldercare; ageing; queer gerontology; social work HBTQ seniorer; äldreomsorg; åldrande; queer gerontologi; socialt arbete; Social Sciences;

   Abstract : The objective of this Master’s thesis is to expand scholarship on ageing and eldercare through the lens of queer gerontology; to develop said scholarship on the queering of eldercare through the experiences of LGBTQ+ seniors and LGBTQ+ certified eldercare practitioners. Through four interviews with LGBTQ+ seniors and abovementioned practitioners, the core findings of the thesis put to question the collective subjectivity that is LGBTQ+ seniors, as neither LGBTQ+ informant thought of sexuality as an identity, but rather a practice. READ MORE

6. 5. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Mellin; Ioannis Diakoulakis; [2023]
   Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

   Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE