Essays about: "industrial selling"
Showing result 41 - 41 of 41 essays containing the words industrial selling.
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41. Dealer-Customer Interaction in the Tool Steel Industry : a Case Study of SSAB
University essay from Ekonomiska institutionenAbstract : This thesis is a description of the sales process for Toolox, the newest of four products produced by SSAB Oxelösund. Toolox is a tool steel, sold using eleven external dealers throughout Europe. Each dealer carries a wide range of steel grades for different uses. To increase sales volumes SSAB want to have the right support for their dealers. READ MORE