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Showing result 1 - 5 of 14 essays matching the above criteria.

  1. 1. Struggle for Survival : A Case Study of the Reindeer Industry in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jury Flickenschild; Carlotta Schäfer; Matilda Östlund; [2023]
    Keywords : Reindeer Herding; Sami; Challenges; Indigenous Business; Industry Survival;

    Abstract : Background: Within capitalistic economies the notion persists that only the most efficient and profit-maximizing companies and industries, that withstand the market mechanisms, should sustain. However, market mechanisms currently do not sufficiently consider non-monetary value creation such as social and environmental contributions. READ MORE

  3. 2. The Clown Inside Out. An exploration into the world of clowns from a practitioner’s perspective

    University essay from Göteborgs universitet/Högskolan för scen och musik

    Author : Kristin Rode; [2022-12-08]
    Keywords : clown; play; playfulness; contemporary performative arts; vulnerability;

    Abstract : With my experience of more than twenty years as a professional clown, I took my spade of knowledge to go deep down below into the mud of ideas and prejudices about the clown. I wanted to shed light, clear out weeds and years of abuse and bad reputation and make way for some new insights. READ MORE

  4. 3. Ahtesham-Grunebaum-Stark’s The Tale of the Missing Man: a Dāstāṃ of a Bhopālī Lāpatā

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : S Tareq Khan; [2022]
    Keywords : ;

    Abstract : Mazoor Ahtesham is a renowned writer in the modern Hindi literature. He is one of the fewMuslim voices in the modern Hindi literary canon.2 He gives a detailed picture of the Muslim society, which is undergoing a change within and, at the same time, is confronted by the change outside. READ MORE

  5. 4. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
    Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE

  6. 5. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Matilda Hjelmqvist; [2021]
    Keywords : Corporate Social Responsibility CSR ; Employee Engagement; Environmental Communication; Stakeholder Management; Sustainable Development; Voluntary Climate Initiatives;

    Abstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE