Essays about: "international cultural, international business"
Showing result 1 - 5 of 205 essays containing the words international cultural, international business.
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1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. READ MORE
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2. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE
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3. Lagom, the key to a sustainable business? : The role of lagom within international business and its impact on environmental sustainability: A qualitative study
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : With the rising importance of environmental sustainability, there is a growing need for solutions. Some research indicates that Sweden is performing well in environmental sustainability and the Swedish concept of lagom has been trending in recent years due to its usefulness in leadership. READ MORE
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4. Remote Usability Testing in Practice : A modern UX Method under Investigation
University essay from Umeå universitet/Institutionen för informatikAbstract : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. READ MORE
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5. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE
