Essays about: "internationalization method"

Showing result 16 - 20 of 157 essays containing the words internationalization method.

  1. 16. It's fun to stay at the (Af)CFTA : A qualitative study of the AfCFTA's impact on manufacturing SMEs in Kenya.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Axel Almius Cederstav; Rasmus Djerf; [2021]
    Keywords : Internationalization; Project business; Network; Uppsala model; Internationalization barriers; AfCFTA; Kenya; SMEs.;

    Abstract : In the recent couple of years, African countries have conducted a free tradeagreement which will affect the whole African continent. Providing the largestfree trade agreement in history so far in terms of participating countries. READ MORE

  3. 17. SHE entrepreneurs : The challenges of female Swedish entrepreneurs in international business

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Berg; Erika Söderberg; Bella Cehic; [2021]
    Keywords : Internationalization; Entrepreneurship; Gender; Market entry; Female Entrepreneurship; International business; Future; Future entrepreneurs;

    Abstract : Entrepreneurship is the key to a functioning society and global economy. To be entrepreneurial means not only to see and discover opportunities, but also to develop and refine these opportunities. There is evidence saying that entrepreneurship is not equal for men and women. READ MORE

  4. 18. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Svensson; Amanda Karlsson; [2021]
    Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

    Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

  5. 19. Data assets in digital firms and ICTs : How data strategy shapes the process of internationalization

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marc Behse; [2021]
    Keywords : Internationalization theory; big data; data value; digital firms; ICTs;

    Abstract : Digitalized companies are adding complexity to the theory of internationalization. In order to gain momentum in a foreign market, knowledge about specific regional aspects and customers’ behavior is crucial. In a modern business environment, data supports decisions, enhances performance, and contributes to innovative business models. READ MORE

  6. 20. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marcus Jexby; Gustav Vilumsons; [2021]
    Keywords : Entry mode; Telecom Sector; Market Selection; Africa; Internationalization; Opportunities; Challenges;

    Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE