Essays about: "key elements of relationship marketing"

Showing result 11 - 12 of 12 essays containing the words key elements of relationship marketing.

1. 11. Marketing Innovation Implementation : A case study of a Chinese Pharmaceutical Company

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Xiaoshuang Pang; Yunpeng Qu; [2010]
   Keywords : marketing innovation; implementation; china; pharmaceutical industry;

   Abstract : Innovation is becoming more and more important in modern society. There is a lot of research on different kinds of innovation. Marketing innovation is one kind of innovation that has not been studied frequently before. READ MORE

3. 12. Key Account Management Practices in Home Appliance Industry of Pakistan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abdul Razzaq; [2007]
   Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

   Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE