Essays about: "key elements of relationship marketing"

Showing result 6 - 10 of 12 essays containing the words key elements of relationship marketing.

1. 6. Entrepreneurial Orientation in Marketing: An empirical study of small businesses in the Swedish fashion industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Justina Brazinskaite; Marcela Durand; [2014]
   Keywords : Competitive advantage.; Risk-taking; Proactiveness; Innovativeness; Entrepreneurial Orientation; Entrepreneurial Marketing; Small Businesses; Marketing; Business and Economics;

   Abstract : Entrepreneurial orientation (EO) can be defined as strategic processes encouraging entrepreneurial actions to support businesses in recognizing and exploiting new opportunities. Previous studies have shown that businesses with higher levels of EO, characterized through actions that are innovative, proactive and risk-affine, perform better than the ones that lack such orientation. READ MORE

3. 7. PIVOTING TOWARDS AN INSIGHT SELLING METHODOLOGY WITH A SALES PROCESS

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Tjan-Chao Ooi; Nils Pundurasi; [2013]
   Keywords : Sales; Solution Selling; Insight Selling; Sales trends; Business process modelling; Customer Relationship Management; Marketing Management; Sales; Solution Selling; Insight Selling; Sales trends; Business process modelling; Customer Relationship Management; Marketing Management;

   Abstract : Sales are a subject that most people consider to be an art. The truth is that there are several sophisticated methodologies on how to successfully close a deal. However, time goes by, customers get smarter and the markets shifts. As a result sales methods start to fade away and do not necessarily work the way they used to. READ MORE

4. 8. Customer loyalty across industries : a quantitative study in a Swedish retail setting on the impact of relationship marketing

   University essay from Institutionen för marknadsföring (MF)

   Author : Sofia Mårtensson; Rickard Neij; [2013]
   Keywords : relationship marketing; customer loyalty; quality; satisfaction; commitment; trust; retail;

   Abstract : Authors: Rickard Neij and Sofia MårtenssonTutor: Dr Mosad ZineldinTitle: Customer loyalty across industries- a quantitative study in a Swedish retailsetting on the impact of relationship marketing.Background: Relationship marketing is defined as the focus of marketing activitieson establishing, developing, and maintaining, long- term relationships. READ MORE

5. 9. Success Drivers for Vertical Brand Extensions in the Luxury Sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sebastian Huber; Sarah-Jane Schlegel; [2013]
   Keywords : vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

   Abstract : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. READ MORE

6. 10. How can universities use E-marketing to attract students?

   University essay from Sektionen för hälsa och samhälle

   Author : Dennis Svensson; Sahar Zia; [2012]
   Keywords : E-marketing; Relationship Marketing; Promotion Mix; Millennials;

   Abstract : The purpose of this study was to examine how various universities address E-marketing activities as a help for attracting more students. The key issue was to add knowledge by investigating and understanding E-marketing activities in combination with parts of Promotion Mix, and Relationship Marketing. READ MORE