Essays about: "key of crm"

Showing result 1 - 5 of 30 essays containing the words key of crm.

1. 1. SIMULATION TRAINING: FROM THE STUDENTS' POINT OF VIEW

   University essay from

   Author : Hygrell Sandra; Alexandra Jernstedt; [2023-03-16]
   Keywords : ;

   Abstract : Background: Simulation training is a well-grounded concept that is used to increase and maintain safety in various industries such as aviation, military, and health care. Simulation training is today an integrated part of the Bachelor programme in nursing. READ MORE

3. 2. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Samia Dahir Idriss; [2023]
   Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

   Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

4. 3. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

   University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Author : Julia Kansbod; [2022]
   Keywords : Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

   Abstract : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. READ MORE

5. 4. A CRM system implementation study for small companies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elise Gwizdak; [2021]
   Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

   Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

6. 5. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Tommy Pham; [2021]
   Keywords : Systemvetenskap; informationssystem; informatik; Information Systems;

   Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE