Essays about: "literature review of marketing information system"

Showing result 1 - 5 of 8 essays containing the words literature review of marketing information system.

1. 1. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Nilsson; Anton Gunnarsson; [2023]
   Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

3. 2. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

4. 3. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Charlotta Tegelberg; [2018]
   Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

   Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

5. 4. Developing a WMS in an omni-channel environment

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Linde; Jonathan Åkerblom; [2016]
   Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

   Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

6. 5. Community supported agriculture : in a Swedish context

   University essay from SLU/Dept. of Economics

   Author : Mikaela Nilsson; Kajsa Wejåker; [2016]
   Keywords : alternative food production; local food systems; shared value; crowdfunding; relationship marketing;

   Abstract : Swedish agriculture faces new challenges on an aggregated level, as well as for individual farms. The number of farms in Sweden is decreasing, but the average size of farms is increasing. Much of the structured changed can be explained by the increase in global competition and the design of the CAP within the EU. READ MORE