Essays about: "local studies for online thesis"

Showing result 16 - 17 of 17 essays containing the words local studies for online thesis.

  1. 16. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Yulia Lvovskaya; Sheena Tan; Chloé Zhong; [2012]
    Keywords : Online discount coupons; promotional tool; repurchasing; transactional customer; Groupon; discounted prices;

    Abstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE

  3. 17. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE