Essays about: "loyalty Hotel"

Showing result 6 - 10 of 10 essays containing the words loyalty Hotel.

  1. 6. How Customer Support Service works for small companies in hospitality industry in Sweden? : A study of a small hotel in Karlstad.

    University essay from Handelshögskolan

    Author : Basharat Hanif; Hammad Saleem; [2013]
    Keywords : Customer support service; switching behaviour; customer loyalty; customer complaining behaviour; service quality;

    Abstract : .... READ MORE

  3. 7. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Chonnikarn Dejsiriphun; Kritsana Suviratvithayakit; [2011]
    Keywords : Brand Equity; Post-Purchase Evaluation; Five Stars Luxury Hotel;

    Abstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE

  4. 8. How to create loyal visitors in hotel businesses

    University essay from Sektionen för Hälsa och Samhälle

    Author : Maria Bertilsson; Björn Persson; [2011]
    Keywords : Customer Relationship Management; Organizational factors; loyalty; business traveler;

    Abstract : The purpose of this research paper is to provide an understanding for organizational factors effect on Customer Relationship Management (CRM) in the hotel business and then investigate CRM activities effect on loyalty among business travelers. An analysis of 163 questionnaires gathered from hotels in Sweden resulted in two main findings. READ MORE

  5. 9. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

  6. 10. Hôtel Chevillon Has the paint come off?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sebastian Palm; Sanna Uppling; [2009-04-16T08:09:11Z]
    Keywords : ;

    Abstract : Background and problem: In the 19th century Grez‐sur‐Loing held an important role in the world of art, especially when it comes to Nordic artists. The foundation Grezsur‐ Loing based in Sweden bought Hôtel Chevillon in the early 1990´s and hopes were high that it would serve as sanctuary for artist and authors, a chance to work in a historic environment far away from the stress of the modern society, but still close to one of the art capitals of the world: Paris. READ MORE