Essays about: "loyalty construction"
Showing result 1 - 5 of 10 essays containing the words loyalty construction.
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1. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE
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2. DEVELOPMENT OF IMMERSIVE EXPERIENCE FOR THE RECONSTRUCTION OF A VINTAGE CINEMA THEATRE - Explore techniques of game design and immersive technology to recreate the experience of exploring the Flamman cinema building
University essay from Göteborgs universitet/Institutionen för data- och informationsteknikAbstract : Virtual reality (VR) made cinema applications today can be considered as simple media players that are often set in a fictions environment without the privilege of explorability given to the user - who from the start remains seated in the virtual world. That is due to the definition of user control which is restrained to the extent that the controllers are moderated to the definition of interaction with graphical user interfaces such as media player buttons. READ MORE
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3. Building customer loyalty in Swedish pharmacy retail
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE
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4. Leader Member Exchange Theory and Psychological Contract Fulfillment: An Empirical Study in a Vietnamese Organization
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Background: Leader member exchange (LMX) theory focuses on the different associations established by the leaders with their followers through a system of exchanges (high quality and low exchanges), whereas a psychological contract is a tacit agreement between the employer and employee and comprises of employee's beliefs regarding the mutual obligations between the employee and an employer. Since an organization communicates and negotiates through its representatives which indicates people in managerial positions, it is meaningful to draw that the relationship quality between employee and their supervisors may affect the tacit agreement between the employee and organization. READ MORE
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5. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE
