Essays about: "pharmaceutical retailing."

Found 4 essays containing the words pharmaceutical retailing..

1. 1. Building customer loyalty in Swedish pharmacy retail

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikoleta Mircheva; Stefan Pelev; [2021]
   Keywords : customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE

3. 2. Kinds of industries over- and underrepresented in CRM case studies

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

   Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

4. 3. Deregulation Effects on the Swedish Pharmaceutical Distribution Network

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Kristofer Löhmos; Fredrik Thorell; [2010-10-08]
   Keywords : ;

   Abstract : On July 1st 2009, the government-controlled monopoly on pharmaceutical retailing in Sweden was eliminated, and the subsequent pharmacy sell-out resulted in the existence of five pharmacy groups in the retailer stage of the supply chain, instead of the previous Apoteket AB; however, practically all distribution of pharmaceutical products still occur through the two logistics providers Tamro and KD Pharma. This thesis addresses how the deregulation of the pharmaceutical market affect the manufacturers’ distribution channels, how a manufacturer can benefit from possible changes in the distribution stage of the supply chain, and what opportunities and threats regarding distribution that may arise as a result of the deregulation? The investigation is disposed as a case study performed from the biotech developer and manufacturer Genzyme’s point of view, and it is conducted through several in-depth interviews with Genzyme, as well as representatives from both the distribution and retail companies. READ MORE

5. 4. Brand Identity & Brand Image : A case study of Apotek Hjärtat

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Alexandra Rosengren; Andrea Standoft; Ann Sundbrandt; [2010]
   Keywords : Brand Identity; Brand Image; Brand Awareness; Pharmaceutical retailing sector; Apotek Hjärtat;

   Abstract : Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. READ MORE