Essays about: "luxury customer relationship management"

Found 4 essays containing the words luxury customer relationship management.

  1. 1. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Patricia Kejmar; Jennifer Stefansson; [2017]
    Keywords : ;

    Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE

  3. 2. Luxury Customer Relationship Management : Customer loyalty through a luxury perspective

    University essay from Institutionen för ekonomisk och industriell utveckling; Filosofiska fakulteten

    Author : Helena Lönnevik; Fiorella Piedra; [2011]
    Keywords : CRM; customer relationship management; LCRM; luxury customer relationship management; luxury; fashion; customer loyalty; CRM; customer relationship management; LCRM; luxury customer relationship management; lyx; mode; kundlojalitet;

    Abstract : Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. READ MORE

  4. 3. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

  5. 4. The Internet use by the Luxury industry. : An interactive tool for a very demanding sector

    University essay from Handelshögskolan vid Umeå universitet

    Author : Charlotte Larbanet; Benjamin Ligier; [2009]
    Keywords : Internet Luxury;

    Abstract : Luxury is a particular sector that is difficult to define. However it can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. READ MORE