Essays about: "luxury fashion brands"

Showing result 11 - 15 of 66 essays containing the words luxury fashion brands.

1. 11. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Jernberg; Vendela Angerlöv; [2022]
   Keywords : Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

   Abstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE

3. 12. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Tiffany Khayyami; Amina Amin; [2022]
   Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

   Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

4. 13. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maya Hariz; [2022]
   Keywords : Blockchain Technologies; Luxury Fashion Brands; Value Creation; Collaboration; Value Co-Creation;

   Abstract : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. READ MORE

5. 14. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Alvia Zuhadmono; [2022]
   Keywords : sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

   Abstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE

6. 15. Renting is the New Black?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
   Keywords : Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

   Abstract : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. READ MORE