Essays about: "luxury fashion brands"

Showing result 21 - 25 of 66 essays containing the words luxury fashion brands.

1. 21. Sustaining a Competitive Advantage in The Fashion Luxury Market : A case-study of Emerging Fashion Brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Paula Font Cuadras; [2020]
   Keywords : Emerging Fashion Brands; Fashion Luxury Market; Strategy; Competitive Advantage; Innovation; Business Model;

   Abstract : This research aims to present, analyse and discuss how to sustain a competitive advantage in the Fashion Luxury market throughout a case study of Emerging Fashion Brands. The analysed data determines that considering the customers’ demands, the attributes of the Emerging Fashion Brands and the idiosyncrasy of the Fashion Luxury Market these brands must apply a Differentiation Strategy directed to a focal target group in order to sustain their competitive positions in the market. READ MORE

3. 22. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
   Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

   Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

4. 23. Taste for exclusivity. – A visual image analysis on the representation of social class and taste.

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : KATHARINA EVELINE STUMP; [2020]
   Keywords : Visual Communication; Socioeconomic status; Culture; Taste; Image Analysis; Luxury Fashion Branding; Wim Wenders; Jil Sander;

   Abstract : The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as empirical material. READ MORE

5. 24. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Dumitru Lopusneac; [2020]
   Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

   Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

6. 25. Dismantling the Creative Director : a media content analysis of creative directors Daniel Lee and Simon Porte Jacquemus

   University essay from Lunds universitet/Avdelningen för modevetenskap

   Author : Isabella Österlund; Allis Stenwall; [2020]
   Keywords : Creative director; fashion; luxury fashion; zeitgeist; consumer; fashion system; fashion-ology; social media; symbolic value; Daniel Lee; Bottega Veneta; Simon Porte Jacquemus; Jacquemus; field; communication; creativity; craftsmanship.; Cultural Sciences;

   Abstract : This bachelor’s dissertation is written by Allis Stenvall and Isabella Österlund (2020), Division of Fashion Science, Lund University. The study titled “Dismantling the creative director” - A media content analysis of creative directors Daniel Lee and Simon Porte Jaquemus aims to analyze and understand the expectation and definitions of a creative director at a luxury fashion house and what influence the modern consumer has on fashion in the current zeitgeist. READ MORE