Essays about: "manufacturer brand and private brand"

Showing result 1 - 5 of 6 essays containing the words manufacturer brand and private brand.

  1. 1. Reform, refine, reforest : Designing ergonomic equipment for manual reforestation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victor Andersson; Dennis Bröms; [2017]
    Keywords : Reforestation; Product Development; Ergonomics; Prototyping; Research; Productivity; User-Centred Design; Skogsplantering; Produktutveckling; Ergonomi; Prototyptillverkning; Undersökning; Produktivitet; Användarcentrerad Design;

    Abstract : Reforestation is typically performed by manually planting seedlings of desired trees by a small team of workers. The workers, referred to as planters, has a very physically demanding job that requires navigating through tough terrain and carrying varying loads in different positions throughout a full work day. READ MORE

  3. 2. Private Labels in the context of electronics e-tailing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Saratol Thörn; [2013]
    Keywords : Electronics e-tailing; Private labels; Manufacturer brands; Brand equity; Customer-based brand equity;

    Abstract : The private label has become an integrated part in contemporary markets. Even so, the use of private labels in electronics e-tailing is unexplored ground. In recent years practitioners have realized the potential but few firms have developed an understanding of the effects private labels have on the company and the industry as a whole. READ MORE

  4. 3. Private label in the supermarket industry : a case study of ICA

    University essay from Avdelningen för ekonomi

    Author : Yulan Qu; Zhibing Mo; [2011]
    Keywords : private label; brand image; brand awareness; brand loyalty;

    Abstract : ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE

  5. 4. Samarbetet mellan leverantör och dagligvaruhandel vid tillverkning av EMV : en studie av EMV på den svenska mejerimarknaden

    University essay from SLU/Dept. of Economics

    Author : Annika Svennung; [2008]
    Keywords : egna märkesvaror; mejeri; dagligvaruhandel; kontrakt;

    Abstract : Dagligvaruhandeln befinner sig i en hård konkurrenssituation. Det gäller att locka konsumenter till kedjornas butiker, och framförallt få dem att bli trogna kunder. Detta har lett till att livsmedelskedjorna antagit ett antal strategier för att stärka konkurrensförmågan. En av dessa är EMV, Egna Märkesvaror. READ MORE

  6. 5. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lizette Nauclèr; Anna Chronsell; [2006]
    Keywords : branding; private brands; manufacturer brands; brand competition;

    Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE