Search for essays about: "manufacturer brand and private brand"

Found 3 essays containing the words manufacturer brand and private brand.

  2. 1. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lizette Nauclèr; Anna Chronsell; [2006]
    Keywords : branding; private brands; manufacturer brands; brand competition;

    Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE

  4. 2. Facing private label competition: four case studies on Swedish branded goods manufacturers' responses to private labels

    University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handel

    Author : Magnus Hultman; Kristofer Ljungros; [2003]
    Keywords : Private Labels; Manufacturer Brands; Branding; Competition; Branding strategies; Varumärken;

    Abstract : The aim of this thesis is to gain a deeper understanding of how branded goods manufacturers (BGMs) respond to the increased usage of private labels. The study explores, describes, and starts to explain how BGMs perceive private label activity, respond to private labels in terms of adopted strategies, and perceive the benefits and drawbacks of the strategies they adopt. READ MORE

  5. 3. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

    University essay from SLU/Dept. of Economics

    Author : Sofia Berglund; [2002]
    Keywords : Functional food; Food industry; Dairy Industry; Market Strategy; Retailing; France; Porter;

    Abstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE