Essays about: "marketing CAMPAIGN"

Showing result 21 - 25 of 127 essays containing the words marketing CAMPAIGN.

1. 21. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Axel Sievers; [2021]
   Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

   Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

3. 22. The influence of guerrilla marketing on consumers’ purchasing behavior

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
   Keywords : ;

   Abstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE

4. 23. The Secret's Out! TENA's mission to break the taboo around incontinence

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; Felicia Do; [2021]
   Keywords : Business and Economics;

   Abstract : On the 23rd of April 2019, TENA made a bold decision to launch a game-changing product by addressing a taboo subject publicly. The Silhouette Noir product is a unique adult diaper that looks and feels like elegant black underwear. READ MORE

5. 24. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artem Syniuk; [2021]
   Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

   Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

6. 25. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
   Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

   Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE