Essays about: "marketing across culture case study"

Showing result 1 - 5 of 6 essays containing the words marketing across culture case study.

  1. 1. Entrepreneurship and critical success factors in manufacturingindustry: A Case Study for Johnson Controls Lammhult, Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Albert Mbu Etonga Asopo; Md Nahidur Rahman Chy; [2020]
    Keywords : Entrepreneurship; Entrepreneur; critical success factors;

    Abstract : In the last 30 years has seen a cutthroat competition among many organizations across the world.The Swedish industries were not an exception in this phase of globalization. READ MORE

  3. 2. Recent gentrification tendencies in China : A case study of potentials and threats in Changzhou

    University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Author : XIAOYU NIU; [2014]
    Keywords : Gentrification; urban renewal; neo-liberalization; residential differentiation; historical blocks; Changzhou;

    Abstract : In nearly 30 years of urban development in the emerging economies, as China, gentrification has evidently been the dynamic urbanization changes of urban social space which is driven by government and marketing. With the impacts of current neo-liberalization, the case study of Changzhou indicates how the government and marketization functions in planning. READ MORE

  4. 3. Product standardization and adaptation in International Marketing : A case of McDonalds

    University essay from Institutionen för ekonomi och it

    Author : Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
    Keywords : Standardization; adaptation; culture; product; global; international;

    Abstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE

  5. 4. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

  6. 5. Associating Brands to Nations: Why and How? : A Case Study of Orrefors Kosta Boda

    University essay from Företagsekonomiska institutionen

    Author : Sylvia Fridjonsson; Emma Mersmann; [2009]
    Keywords : Brand Identity; Core Identity; Extended Identity; Country-of-Origin; Culture-of-Brand-Origin;

    Abstract : As globalization has contributed to the increased availability of foreign products across global markets, it is nowadays believed by some that a prerequisite for being able to compete on increased competitive levels is to adapt a global perspective. In this sense, marketing strategies aimed at promoting brands and products must be designed to function even on a global scale. READ MORE