Essays about: "Maria Doriza Loukakou"
Found 1 essay containing the words Maria Doriza Loukakou.
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1. Product standardization and adaptation in International Marketing : A case of McDonalds
University essay from Institutionen för ekonomi och itAbstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE
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