Essays about: "marketing data sources"

Showing result 1 - 5 of 120 essays containing the words marketing data sources.

1. 1. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Alexander Nordström Käll; Jonas Nyman; [2023]
   Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

   Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

3. 2. FIRMS AND BUSINESS GRADUATES: EXPLORING CAREER DEVELOPMENT, TALENT ACQUISITION, AND PERCEPTIONS ON EMPLOYABILITY SOFT SKILLS

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nuru Aidan Silikale; Melia Zinou; Jiranan Khamphai; [2023]
   Keywords : Firms; Business Graduates; Soft skills; Career Development; Talent Acquisition;

   Abstract : Purpose:                            To explore how firms attract and develop newly graduated business students and review the different marketing strategies that firms use to promote different career paths to newly graduated business students. Additionally, the paper aims to examine the soft skills that hiring firms consider important and explore the perceptions of recent business graduates regarding soft skills and employability. READ MORE

4. 3. Evaluation of Rust Codebases Using Public Information

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Emil Eriksson; [2023]
   Keywords : Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

   Abstract : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. READ MORE

5. 4. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Birgersson; Helena Rapaport; [2023]
   Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

6. 5. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks

   University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Author : Christoffer Sandquist; Jon-Erik Ersson; [2023]
   Keywords : Data collection; Website fingerprinting; dataset; traffic analysis; VPN; encrypted traffic; machine learning; deep learning; network measurements; twitch; Datainsamling; Profilering av hemsidor; dataset; trafikanalys; VPN; krypterad trafik; maskininlärning; djupinlärning; nätverksmätningar; twitch;

   Abstract : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. READ MORE