Essays about: "marketing definitions"

Showing result 11 - 15 of 33 essays containing the words marketing definitions.

  1. 11. Zero Energy Buildings : A concept review and case study of terraced houses in Sweden

    University essay from KTH/Energiteknik

    Author : Gina Sjöberg; Kristina Nilsson Bromander; [2016]
    Keywords : ;

    Abstract : The building sector consumes about 40 % of the total global primary energy, 60 % of the total electricity and accounts for about 30 % of all greenhouse gas emissions (UNEP, 2015). The zero energy building (ZEB) concept is considered as a step towards reducing the environmental impact of the building sector (European Parliment, Council of the European Union, 2010). READ MORE

  3. 12. Marketing of free-from products in Swedish bakeries and patisseries

    University essay from Karlstads universitet/Handelshögskolan

    Author : Katharina Ehrnsperger; Johanna Pihlgren; [2015]
    Keywords : allergen free; bakery industry; free-from; functional foods; food intolerance; marketing;

    Abstract : Food trends are evolving in many ways and one of the biggest upcoming trends is the free-from diet, which represents products free from allergen ingredients such as gluten, lactose, etc. The trend has reached individuals with food intolerances as well as people with a health conscious mind who believe this being a healthier way of living. READ MORE

  4. 13. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fanny Wolte; Anna-Lena Georg; [2015]
    Keywords : Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

    Abstract : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. READ MORE

  5. 14. Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvin Danyarov; Oscar Smart; [2015]
    Keywords : Sport marketing; branding; social media; Facebook; basketball;

    Abstract : The research examines and explores the differences and similarities between how the social media platform of Facebook is used in the context of the basketball industry. The research centers on the respective Finnish and Swedish basketball leagues. READ MORE

  6. 15. Content Marketing: Practical Enactments and Performative Ideas : an inquiry into what constitutes content marketing in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Peter Ek; Julia Arhammar; [2014]
    Keywords : Content Marketing; Market practice; Performativity; Multiplicity; Shaping of Markets;

    Abstract : This thesis presents an inquiry into the concept and phenomena of content marketing and its corresponding market in Sweden by attending to its constituent practices. By adopting a practice based approach to markets, influenced by recent developments in economic sociology, it utilizes a constructivist  view of markets as constantly forming and emerging. READ MORE