Essays about: "marketing definitions"

Showing result 6 - 10 of 33 essays containing the words marketing definitions.

  1. 6. The never-ending story : Discovering touch points and customer experiences along the customer journey

    University essay from Umeå universitet/Företagsekonomi

    Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

  3. 7. Andelsjordbruk jämfört med Community supported agriculture, CSA i Europa och USA

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Rosmarie Sundström; [2019]
    Keywords : andelsjordbruk; community supported agriculture; CSA; definition; resursmobilisering; modell; grupp; möjlighetsstruktur; rekryteringsnätverk;

    Abstract : I Sverige har det på senare år startats allt fler andelsjordbruk som är en del av den internationella rörelsen för Community supported agriculture, CSA. Samtidigt har intresset för att köpa mat direkt från bonden ökat, mycket på grund av alla nya REKO-ringar runt om i landet. READ MORE

  4. 8. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

  5. 9. Book Review: The Importance of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Petrovski; Joao Pedro Pestana; [2017]
    Keywords : ;

    Abstract : Aim: The aim of the paper is to critically review the book “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The aim of the book has been to gather ideas and concepts about the subject of private and public intelligence for students to use in an introductory course. READ MORE

  6. 10. How firms can reduce the risks with fixed price contracts

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alexander Aniol; [2017]
    Keywords : ;

    Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE