Essays about: "marketing management conclusion"

Showing result 16 - 20 of 170 essays containing the words marketing management conclusion.

  1. 16. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elvira Lundell; Zsófia Varga; [2021]
    Keywords : Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

    Abstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE

  3. 17. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  4. 18. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Hakima Shiralizade; Wen Chen; [2021]
    Keywords : Servitization; Sustainability; Electric vehicle battery servitization; Circularity;

    Abstract : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. READ MORE

  5. 19. Farmers management of fluctuating market prices for wheat and oilseeds : a case study of Swedish grain farmers

    University essay from SLU/Dept. of Economics

    Author : Caroline Beck-Friis; Vilhelm Linde; [2021]
    Keywords : agriculture; business administration; forward contract; futures contract; grain farmers; grain marketing; grain marketing strategy; handelsbanken; hedging;

    Abstract : Since joining the European Union in 1995, food policy in Sweden has gradually undergone significant changes. Before that, the policy was thoroughly guided by ensuring and prioritizing domestic production, which was done through a system of price controls. READ MORE

  6. 20. In search for the perfect KAM manager : Exploring both the buyer´s and the supplier’s view of valued personality traits in a KAM manager

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Erika Villumsen; Jennifer Laurits; [2021]
    Keywords : Key Account Management; Relationship marketing; Five-Factor Model;

    Abstract : Background: KAM has received a lot of attention over the last decade, where organizations acknowledge the benefits, and choose to implement KAM programs within their companies. Research shows that the individual in a KAM manager role has a huge impact on the outcomes of KAM, crucially responsible for the relationships with the key accounts. READ MORE