Essays about: "marketing mix of telecommunication"

Found 3 essays containing the words marketing mix of telecommunication.

  1. 1. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

  3. 2. Regionalization and Marketing Mix Strategies of a company

    University essay from Sektionen för lärarutbildning (LUT)

    Author : Anam ul Haq Awan; Shahzad Ali; [2006]
    Keywords : International; Marketing;

    Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE

  4. 3. Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company)

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Anam ul Haq Awan; Shahzad Ali; [2006]
    Keywords : Regionalization; International Marketing Strategies; Trade Blocs;

    Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE