Essays about: "marketing mix questionnaire method"
Showing result 1 - 5 of 13 essays containing the words marketing mix questionnaire method.
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1. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE
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2. Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram
University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. READ MORE
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3. Store image perceptions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE
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4. Do Scandals Affect YOU as an Athletic Sportswear Consumer?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Athletic sportswear brands endorse celebrity-athletes to promote the brand’s image and gain credibility by having these ‘experts’ associated with their brand. This marketing technique is often advantageous for sportswear companies. READ MORE
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5. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: May 27th 2014 Level: EFO 704--Master thesis in marketing, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Kanin, Sasivongpakdi, Yaolan Wang Title: Measuring and Evaluating Brand Equity Tutor: Gary Jordan Keywords: Brand equity, brand awareness, perceived quality, customer value, perceived marketing mix Research question: How does customer perceived marketing mix elements affect customer value of Aloe Vera Drycken through brand awareness and perceived quality for target group age from 15 to 30 on Swedish market? Purpose: The purposes of the research are 1) to investigate the relationship between perceived marketing mix elements towards brand equity of Aloe Vera Drycken; 2) to investigate the relationship between brand equity towards customer value of Aloe Vera Drycken; 3) to measure current perceived market mix elements and brand equity performance of Aloe Vera Drycken based on brand awareness and perceived quality; and 4) to provide recommendation to improve brand equity of Aloe Vera Drycken. Method: The study employed self-completion questionnaire to investigate brand equity performance of Aloe Vera Drycken. READ MORE
