Essays about: "master thesis marketing product"
Showing result 16 - 20 of 50 essays containing the words master thesis marketing product.
-
16. TOTAL COST OF OWNERSHIP IN SALES AND MARKETING
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. READ MORE
-
17. Customer Satisfaction in the Higher Education Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE
-
18. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Management consulting is a growing field [1] that is of great importance for organisations to optimise their performance and develop plans for future improvements. In the recent years, many companies use experienced consultants in order to create a strong competitive advantage to withstand the competition and to easily find solutions suitable to different problems. READ MORE
-
19. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakultetenAbstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE
-
20. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?
University essay from KTH/Hållbarhet och industriell dynamikAbstract : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. READ MORE