Essays about: "master thesis marketing product"

Showing result 21 - 25 of 50 essays containing the words master thesis marketing product.

1. 21. IMPLICATIONS OF NEW PRODUCT DEVELOPMENT PROCESSES WITHIN THE SWEDISH HIGH-TECHNOLOGICAL MANUFACTURING INDUSTRY BASED ON A MULTI-ASPECT APPROACH

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rawan Ramadan; [2014]
   Keywords : new product development NPD ; traditional NPD; multi-aspect NPD; emerging technology; global collaboration; financial performance; emerging technologies;

   Abstract : As business, technologies, and products changes so quickly in the modern day business environment, the complexity of launching new products into global markets increases. Therefore, the significance of the new product development (NPD) concept is rising, according to researchers. READ MORE

3. 22. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Kanin Sasivongpakdi; Yaolan Wang; [2014]
   Keywords : Brand Equity;

   Abstract : Date: May 27th 2014 Level: EFO 704--Master thesis in marketing, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Kanin, Sasivongpakdi, Yaolan Wang Title: Measuring and Evaluating Brand Equity Tutor: Gary Jordan Keywords: Brand equity, brand awareness, perceived quality, customer value, perceived marketing mix Research question: How does customer perceived marketing mix elements affect customer value of Aloe Vera Drycken through brand awareness and perceived quality for target group age from 15 to 30 on Swedish market? Purpose: The purposes of the research are 1) to investigate the relationship between perceived marketing mix elements towards brand equity of Aloe Vera Drycken; 2) to investigate the relationship between brand equity towards customer value of Aloe Vera Drycken; 3) to measure current perceived market mix elements and brand equity performance of Aloe Vera Drycken based on brand awareness and perceived quality; and 4) to provide recommendation to improve brand equity of Aloe Vera Drycken. Method: The study employed self-completion questionnaire to investigate brand equity performance of Aloe Vera Drycken. READ MORE

4. 23. How to balance the B's and C's. A case study on how business-to-business companies can increase derived demand

   University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

   Author : Pierre Skönnegård; Victoria Hedman; Elin Eriksson; [2012-03-02]
   Keywords : ;

   Abstract : Background Today, business-to-business companies are becoming increasingly consumer-driven, wanting to increase derived demand from their end-consumers. In this master thesis we set out to find tendencies that occur in business-to-business companies and turn them into tactical suggestions for companies to use in trying to increase derived demand. READ MORE

5. 24. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Jitpisut Bubphapant; Ramrada Thammasaro; [2012]
   Keywords : Online; third-part opinions; third-party endorsement; consumer purchasing decision; cosmetics; product involvement; source credibility; expert review; consumer review; consumer decision journey; Thai market;

   Abstract :  Title:  The effects of online third-party opinions toward Consumer Purchasing Decision on cosmetics products in Thai market Seminar date: June 4th , 2012 Course: Master thesis in International marketing, 15 credits Purpose: The overall purpose of this research is to explain the understanding of the effects of online third-party opinions toward consumer purchasing decision process on cosmetics products in Thai market. This includes the investigation of effective used of online third-party opinions with regards to source credibility and product involvement, specifically toward cosmetics products. READ MORE

6. 25. Mobile Search : An empirical investigation of the next big thing

   University essay from Ekonomihögskolan, ELNU

   Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
   Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

   Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE