Essays about: "mauritz"

Showing result 21 - 25 of 30 essays containing the word mauritz.

  1. 21. Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands

    University essay from Företagsekonomiska institutionen

    Author : Carole Ginman; Charlotte Lundell; Catherine Turek; [2010]
    Keywords : Luxury; Brands; Co-Branding; Associations; Consumer Behaviour;

    Abstract : A strong brand is important for all companies; however, it is imperative for the success of a luxury fashion house as the image is one of its core assets. As strategic alliances are increasing in popularity the effect they have on how customers look at the partner brands is both interesting for the general person, but also – and more importantly – vital knowledge for companies pondering such a strategic move. READ MORE

  3. 22. Consumer Brand Touch Points - A case study about Hennes & Mauritz in Sweden and Germany

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Erika Rosén; Karin Waller; [2009-08-03T11:08:45Z]
    Keywords : ;

    Abstract : .... READ MORE

  4. 23. Factors of branding : a Case Study of Hennes & Mauritz AB in China

    University essay from Institutionen för ekonomi

    Author : Jieying Wu; Lupeng Ye; [2009]
    Keywords : brand management; fashion; blog;

    Abstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE

  5. 24. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mauritz Börjeson; Andreas Pettersson; [2009]
    Keywords : ;

    Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE

  6. 25. Long-term CSR incentives at fashion chains in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Stefan Persson; [2008]
    Keywords : Corporate social responsibility; CSR management; Collective commitment; Exclusive commitment;

    Abstract : In recent time the pressure on companies from groups like governments, regular citizens and media on taking its social responsibility has increased in rapid pace. This has led to increased interest from companies all over the world about social issues and the companies’ responsibility for these issues. READ MORE