Essays about: "meaning of International Business management"

Showing result 1 - 5 of 10 essays containing the words meaning of International Business management.

  1. 1. Strategies for mitigating foreign exchange risk

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Fredrik Bergman; Markus Rosén; [2021]
    Keywords : FX Risk; FX Exposure; FX Hedging; Cash Flow-at-Risk; Optimal Hedging Strategy; Business and Economics;

    Abstract : Foreign exchange risk management is important for multinational companies since changes in exchange rates can have significant effects on financial results. Following their extensive international operations, Thule Group is one such organization. READ MORE

  3. 2. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  4. 3. Megaprojects' success perception by stakeholders in local communities: A study of Silk Road Economic Belt

    University essay from Umeå universitet/Företagsekonomi

    Author : Irina Pak; Ferizzat Jussupbekova; [2017]
    Keywords : Megaproject; stakeholder management; local communities; success perception; success factors; BGS model; Business-Government-Society model;

    Abstract : Megaprojects are commonly known as large-scale projects which costs at least 1 billion USD. Megaprojects are implemented internationally, they impact millions of people, and take many years to be completed. READ MORE

  5. 4. Megaprojects' success perception by stakeholders in local communities: A study of Silk Road Economic Belt

    University essay from Umeå universitet/Företagsekonomi

    Author : Irina Pak; Ferizzat Jussupbekova; [2017]
    Keywords : Megaproject; stakeholder management; local communities; success perception; success factors; BGS model; Business-Government-Society model;

    Abstract : Megaprojects are commonly known as large-scale projects which costs at least 1 billion USD. Megaprojects are implemented internationally, they impact millions of people, and take many years to be completed. READ MORE

  6. 5. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE