Essays about: "micro-firms"

Showing result 1 - 5 of 14 essays containing the word micro-firms.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. Innovative behavior of tourism micro-firms in the time of Covid-19 : Exploring the major factors that drive tourism innovations amid Covid-19 in a micro-firm context within the Swedish tourism sector

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Yijun Zheng; [2021]
   Keywords : micro-firms; tourism innovation; innovative behavior; Dalarna; Sweden; Covid-19.;

   Abstract : This study investigates tourism micro firms’ innovative behavior amid the time of global pandemic Covid-19 within the geographical context of Dalarna County in Sweden. Moreover, this study explores the major factors that drive tourism micro firms for innovation during the pandemic. READ MORE

4. 3. Entering the Chinese Market: Implications for foreign micro E-businesses

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Radu Ioniță; Qiaoqun Pan; [2018]
   Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

   Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE

5. 4. Informal Micro and Small Enterprises in Bolivia - An Empirical Analysis

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Tina Afshari; Rebecca Stål; [2016-06-30]
   Keywords : Bolivia; informality; formal; micro enterprises; women;

   Abstract : The major part of economic activity in Bolivia is informal, and most enterprises in Bolivia are micro firms. This thesis seeks to examine the characteristics of informal and formal firms in Bolivia. Previous studies show that the relationship between formality and revenue is positive. READ MORE

6. 5. Adoption of e-Commerce in micro tourism firms located in Umeå

   University essay from Umeå universitet/Kulturgeografi

   Author : Tatevik Gharibyan; [2016]
   Keywords : e-Commerce; micro tourism firms; SMEs; tourism;

   Abstract : A new and an effective Internet business model such as electronic commerce (e-Commerce) has obtained great importance in the tourism industry (Li & Suomi, 2008). e-Commerce has great importance also for small firms. READ MORE