Essays about: "mobile and advertising"

Showing result 21 - 25 of 54 essays containing the words mobile and advertising.

  1. 21. Device it Matter? - A Study of How the Choice of Device Impacts Advertising Effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Michel Dahlberg Traore; Pontus Mark; [2015]
    Keywords : Impact of Devices; Social Media; Advertising Effectiveness; Awareness; Ad Attitude;

    Abstract : Mobile devices have taken a central role in our society, as smartphones and tablets are incorporated in more parts of people's lives than ever before. This impacts advertisers, as the device through which they reach their target audience is shifting. READ MORE

  3. 22. Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Ekaterina Samoylina; [2015]
    Keywords : Zlatan Ibrahimovic; personal sport branding; nation branding; nation brand of Sweden; personal brand online; cultural branding; digital age; social media;

    Abstract : The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. READ MORE

  4. 23. Indirect Marketing through Influencers on Social Media : Comparing Faceebok paid advertisement services to advertisement by influencers on social media

    University essay from KTH/Entreprenörskap och Innovation

    Author : Magdy Abdallah; [2015]
    Keywords : ;

    Abstract : Social media platforms are an increasingly popular advertising medium, because ofthe opportunities for targeted advertising they provide, but there are also opportunitiesto pay prominent content generators, known as influencers, to publicize brands.This thesis focuses on a case study with Truecaller, a Swedish mobile applicationcompany, advertising in Egypt through a sarcasm page on Facebook. READ MORE

  5. 24. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amy Mulcahy; Monika Vaiciulyte; [2014]
    Keywords : Provocative advertising; Shock advertising; Encoding; Decoding; Mass Media Communications; Emotional response; Business and Economics;

    Abstract : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. READ MORE

  6. 25. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE