Essays about: "mobile and advertising"

Showing result 6 - 10 of 54 essays containing the words mobile and advertising.

1. 6. ROI Calculation on Online Controlled Experiment

   University essay from Lunds universitet/Matematisk statistik

   Author : Richard Wang; [2019]
   Keywords : A B testing; Online Controlled Experiments; Return on Investment; ROI; Mathematics and Statistics;

   Abstract : As online services such as e-commerce and mobile applications keeps growing, the need of optimizing the user experience does as well. By conducting Online Controlled Experiments, companies can get an insight to which features, design choices and implementations that users enjoy the most. READ MORE

3. 7. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

4. 8. Geographical Visualization Within Augmented Reality : Using visualization of geographical data through augmented reality to locate nearby city services

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mattias Larsson; [2018]
   Keywords : Augmented Reality; Geographic Information Systems; Global Positioning System; User Experience; Mobile Augmented Reality;

   Abstract : Augmented Reality is today one of the most popular upcoming technologies most commonly known for its use within games and advertising. The technology is also used in other less known fields such as task support, navigation and sightseeing but still has additional usages to be discovered. READ MORE

5. 9. Tall Tales : Ancestry and Artistry of Vertical Video

   University essay from Stockholms universitet/Filmvetenskap

   Author : Mats Ulenius; [2018]
   Keywords : vertical video; portrait mode; media archaeology; history of film style; shot composition;

   Abstract : Since the beginning of the 2010’s, consumers have increasingly picked up the habit of using smartphones to shoot and watch video in portrait mode – vertical video. The format has also spread to professional film making in the form of advertising, fiction film and other genres produced for viewing on vertically oriented screens – especially smartphone screens. READ MORE

6. 10. Google Ads: Understanding millennials' search behavior on mobile devices

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Claesson; Henrik Gedda; [2018]
   Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

   Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE