Essays about: "network advertisement"

Showing result 1 - 5 of 25 essays containing the words network advertisement.

  1. 1. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  3. 2. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Isabell Öknegård Enavall; Julia Mineur; [2021]
    Keywords : third parties; privacy; network security; user modeling;

    Abstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE

  4. 3. Estimating Prediction Intervals with Machine Learning and Monte Carlo Methods in Online Advertising

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emil Häglund; [2020]
    Keywords : ;

    Abstract : Online advertising presents a complex environment. The vast amount of available websites, platforms and formats as well as the trend of programmatic adpurchasing makes assessing a proposed advertisement in terms of cost and expected return challenging. READ MORE

  5. 4. Impact of Gamification on Social Network Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yakubu Dawud; Suzanna Nikolic; [2020]
    Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

    Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE

  6. 5. Surveillance? : The influence of information asymmetry on consumers’ perceptions of online personalization

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elisa Toivonen; [2019]
    Keywords : GDPR; online personalization; data collection; consumers; information asymmetry; privacy paradox;

    Abstract : Data collection and online personalization has become essential part of modern marketing, and thus, embedded into consumer’s everyday life. This has emerged a lot of negative attention in the media and privacy concerns among consumers – however, their attitudes towards privacy seems to be controversial with lack of privacy enhancing behavior. READ MORE