Essays about: "new product diffusion"

Showing result 1 - 5 of 37 essays containing the words new product diffusion.

  1. 1. Managing the Implementation of Metal Additive Manufacturing : A Case Study at SAAB

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Emily Weimar; Eric Antila; [2023]
    Keywords : Metal Additive Manufacturing; MAM; Implementation; Diffusion; Adoption; Innovation; Challenges; Overcoming; Immature Technology; Product Development;

    Abstract : As industries are transitioning towards mass customisation, manufacturers are looking for alternative techniques that can support the need for a more innovative, flexible, and sustainable production process. One such technique that is currently gaining a lot of momentum is Additive Manufacturing (AM). READ MORE

  3. 2. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
    Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

    Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

  4. 3. Tool to assess the cost of hydrogen considering its supply chain : A case study of Germany, France and Spain until 2030

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Afonso Canha; Pietro Dogliani; [2023]
    Keywords : Hydrogen; Hydrogen supply chain; LCOH; Hydrogen production; Hydrogen storage; Hydrogen transportation; Vätgas; Vätgas försörjningskedjan; LCOH; Vätgasproduktion; Vätgaslagring; Vätgastransport;

    Abstract : Hydrogen is envisioned to become a fundamental energy vector within the decarbonization of the energy systems. Despite already being employed in several industries, its production comes almost completely from processes based on fossil fuels. READ MORE

  5. 4. Ambulatory In-Home Services in the US Healthcare System : A Case Study in Adoption of the Mobile Integrated Health Program

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Elsa Sundling; [2022]
    Keywords : Mobile Integrated Health; Healthcare Innovation; Diffusion of Innovation; Early-Stage Implementation; Mobile Integrated Health; Sjukvårds Innovation; Spridning av Innovation; Tidig Implementering;

    Abstract : Overcrowded emergency departments (EDs) are a critical problem in healthcare, and emerging technology presents new solutions to this problem. One solution is ambulatory in-home services, like Mobile Integrated Health (MIH) programs, offering care to patients inside of their homes using telehealth technology. READ MORE

  6. 5. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE