Essays about: "nudge teori"

Found 3 essays containing the words nudge teori.

  1. 1. Exploring the Design of Nudging in Persuasive Technologies - Improving Sleep Hygiene

    University essay from

    Author : Hung-Chiao Chen; [2021]
    Keywords : persuasive technology; the nudge theory; Type 1 nudging; Type 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sleep; sleep hygiene; scenario-based design; persuasive teknologi; nudge theorin; Typ 1 nudging; Typ 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sömn; sömnhygien; scenariobaserad design;

    Abstract : Research on persuasive technologies for promoting healthy behaviours has been surging in recent years, but these technologies have the risk of being perceived as undesirable meddling. The current study puts forward a non-coercive and libertarian paternalistic alternative - the nudge theory. READ MORE

  3. 2. Nudging av hållbara investeringar : en kvalitativ fallstudie där relationen mellan nudging och legitimitet undersöks

    University essay from SLU/Dept. of Economics

    Author : Cornelia Elmström Friberg; Emma Jakobsson Jansson; [2021]
    Keywords : hållbara investeringar; nudge teori; legitimitetsteorin; hållbar utveckling; hållbara fonder; nudging; legitimitet;

    Abstract : Hållbara investeringar är ett av de lämpligaste sätten för fondbolag att bidra till en hållbar utveckling (Folqué et al., 2021). Eftersom hållbara fonder är en möjlig lösning på sociala- samt ekologiska problem bör de främjas (Talan & Sharma, 2019). READ MORE

  4. 3. Nudging: Within the Context of Place Marketing

    University essay from KTH/Fastigheter och byggande

    Author : Anna Eriksson; Jesper Tränck; [2018]
    Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

    Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE