Essays about: "online conversion rate"

Showing result 1 - 5 of 14 essays containing the words online conversion rate.

  1. 1. Minimizing the expected opportunity loss by optimizing the ordering of shipping methods in e-Commerce using Machine Learning

    University essay from KTH/Matematik (Avd.)

    Author : Jonatan Ay; Jamil Azrak; [2022]
    Keywords : statistics; machine learning; applied mathematics; e-commerce; statistik; maskininlärning; tillämpad matematisk statistik; e-handel;

    Abstract : The shopping industry is rapidly changing as the technology is advancing. This is especially true for the online industry where consumers are nowadays able to to shop much of what the need over the internet. READ MORE

  3. 2. The impact of delivery lead time on customer conversion

    University essay from Lunds universitet/Produktionsekonomi

    Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
    Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

    Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE

  4. 3. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE

  5. 4. Customer flow data visualization for retail analytics

    University essay from Lunds universitet/Industridesign

    Author : Jin Liu; [2019]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : This master thesis collaborates with Axis Communications, which is a Swedish video camera company. The mission for the thesis was to take advantage of Axis developed or developing technology to explore the data value in the retail industry and design a data visualization interface. READ MORE

  6. 5. Digital Marketing for Conversion Rate Optimization : Prioritizing Efforts for SMEs with Consideration to Information Overload

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jenny Nilsson Vestola; Karolina Vennström; [2019]
    Keywords : Digital Marketing; Conversion Rate Optimization; Customer Journey; Information Overload;

    Abstract : Digital marketing involves several channels that represent important touchpoints across the customer journey which SMEs must prioritize and invest in effectively. However, SMEs can struggle with limited resources of time, budget and knowledge which makes successful implementation of digital marketing and conversion rate optimization difficult. READ MORE